This Entrepreneur Shares How She Built an Audience Without Advertising

-

Inifnity Freedom

"Committed to create your bright future"

When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative.

This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

If you want to learn how to succeed without traditional advertising, ask someone in the "adult" industry. Why? Because most advertising channels --including Facebook, Instagram, Snapchat, and more -- are closed to them. That's what Polly Rodriguez learned when she founded Unbound, a company that makes and sells adult products. Most platforms won't take her money, so she had to get creative...and build her own community.

Tune into this episode of Problem Solvers to hear how Rodriguez built a customer base -- and a sucessful business.

Comments

Post a Comment

Popular posts from this blog

Invest in Your Business by Developing Leaders From Within

-
Image
Infinity Freedom “Committed to create your bright future” Focus on your mid-level employees to help them grow with your company. In today's tight labor market, it's important companies not only invest in training new hires and management to retain key players, but those in-between, the mid-level employees. They're your succession plan. They need management. Just like any group in your company, they need training and development, and this group is especially important because they are the producers of the organization and the talent pipeline of potential company leaders. I started in an entry-level role at LaSalle Network 19 years ago, and as I grew up in the organization I didn't know what I wanted, but I had a manager who did. My manager paid attention to me, sat down with me and painted that bigger picture to help me understand what I could become within the company. Typically once people reach a certain level and tenure, they stay. They've overcom...
Read more

মার্কেটিং কি?, অনলাইন মার্কেটিং, কিভাবে করবেন

-
Image
আপনার একটা ওয়েবসাইট বানাইছেন ,  যেখানে যেয়ে টাকা দিয়ে মেম্বারশীপ কিনে অনলাইনে আড্ডা মারা যায়। ( আবার কাদেন    ) । কথার কথা বলছি ,  আচ্ছা বাবা ধরলাম একটা সাইট যেখানে জুতা মুজা কিনতে পাওয়া যায়। সেটাকে একজন ইন্টারনেট ব্যাবহার কারীর কাছে পৌছাতে তো হবে আপনার ,  তাই না   ?  আপনার সাইটের ভিজিটর যদি সুধু আপনি একাই হন তাহলে লাভ কি হইলো ! হইলো হয়তো , আপনি একটু পর পর জিরো ফলোয়ার ওয়ালা টুইটার থেকে টুইট করতে পারেন   “ কি বানাইলাম রে ”  কিন্তু আধুনিক অর্থনীতি সেটারে লাভ হিসেবে দেখবে না।   আপনি তখন   সফল যখন কাঙ্খিত পরিমান ভিজিটর পাচ্ছেন ,  আপনার পন্য বিক্রি হচ্ছে ,  আর তা থেকে আপনি লাভবান হচ্ছেন।   তার আগ পর্যন্ত আপনি ব্যার্থ। থামেন   ,  রাগ হবেন না। আপনাকে ব্যার্থ বলার পেছনে কারন আছে । টিভি দেখেন   ? ইন্ডীয়ার টিভিসি স্কাই সপ এর নাম শুনে   ,  দেখে থাকবেন। এদের একটা প্রোডাক্ট আমার চোখে পড়লো ,  খোজ খবর নিলাম ,  এন্ড ব্যাপার টা ভুয়া। পন্য টার নাম মনে নাই ,  এটার কাজ আপনার শরীরে মাসল বা...
Read more

Take Advantage of Marketplace Cultural Changes to Grow Your Business

-
Image
Infinity Freedom “Committed to create your bright future” As the U.S. cultural landscape continues to evolve, smart business owners need to learn how to address a changing marketplace. The following excerpt is from Glenn Llopis’s book The Innovation Mentality. Buy it now from Amazon | Barnes & Noble Recognizing the distinction between your different target audiences and what makes them special is what you need to understand to connect with them or any “cultural shift” population. Does your organization know how to answer these four fundamental questions about your employees and customers, which directly connect to the six characteristics of the innovation mentality? How does cultural upbringing (i.e., heritage) shape their mindset? What strengths and capabilities fuel their desires? What are their ultimate goals and ambitions (i.e., what matters most to them)? How do their core values and beliefs (i.e., what they stand for) affect their lifestyle choices? Today’...
Read more