Infinity Freedom

Infinity Freedom "Committed to create your bright future" Having great company culture is no longer just an option. Today’s workers consider it as much as they consider salary and benefits. In fact, fantastic company culture is almost expected along with other traditional benefits. While the culture that works for one company might not work for another, you can learn a lot from companies who are doing it right, and get started on company culture hacks of your own. 1. Zappos Zappos has become almost as well known for its culture as it is for the shoes that it sells online. What does that culture look like? It starts with a cultural fit interview, which carries half the weight of whether the candidate is hired. New employees are offered $2,000 to quit after the first week of training if they decide the job isn’t for them. Ten core values are instilled in every team member. Employee raises come from workers who pass skills tests and exhibit increased capability, not ...

Infinity Freedom "Committed to create your bright future" A homogeneous company can never be a true meritocracy. I’m fortunate enough to say that my career has been very global. My pursuits have taken me from Switzerland to Singapore and everywhere in between. Constantly working in a global context, it was important from quite early on to learn to work with the more challenging elements of different cultures, while at the same time identifying their best factors and making them my own. Through time spent observing culture in businesses across the world, I’ve come to learn that workplace cultures that emphasize collaboration, sharing and innovation are far more likely to succeed. However, cultures that permit judging a person by anything other than their abilities and merits can stymy growth or even bring down a company. These lessons yielded big dividends when I expanded my business, Yerra Solutions, into the United States and specifically the greater New York Cit...

Infinity Freedom "Committed to create your bright future" In the absence of rules, people make up their own. Develop an ethical list of rules to ensure success. The idea that successful businesses need successful teams behind them is nothing new. Entrepreneurs know that to get to the top, they need to have good people with them. Business is not a solo sport. But what makes a great team? Culture, personalities and traits are all important, but if you’re looking for a championship-level team, then you need to create a system that holds people accountable for their actions and for each other. It’s the same truth in sports. Sure, you’ll have your star players, but even they can’t succeed unless everyone is on board, playing by the same game plan, motivating one another, referencing the same code of ethics. Even some of the most famous quotes from the late and great Vince Lombardi are about teamwork. A list of said rules is what I call the "Code of Honor." ...

Inifnity Freedom "Committed to create your bright future" When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative. This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts. If you want to learn how to succeed without traditional advertising, ask someone in the "adult" industry. Why? Because most advertising channels --including Facebook, Instagram, Snapchat, and more -- are closed to them. That's what Polly Rodriguez learned when she founded Unbound, a company that makes and sells adult products. Most platforms won't take her money, so she had to get creative...and build her own community. ...

Infinity Freedom "Committed to create your bright future" I have the tremendous honor of teaching marketing classes at New York University. Through the course of five years, my curriculum has changed from modeling my business books, fully integrated marketing to the differences between products and brands.  So what is the difference between a product and a brand? When the school asked me to tackle that subject, I had to think twice about it. But then it became rather clear to me.  It’s been a fascinating exploration because on the surface it probably seems like there is no difference between a product and a brand. But when you dig a little deeper, there actually is a big difference -- a huge one. So I thought it would be fun, in my next series here at Entrepreneur.com, to take the content from my NYU class and dissect it across a series of topics. I’m going to take you on a journey, so to speak, in a class-by-class, column-by-column look at what separates a produ...

From Wi-Fi to domestic travel, there are some things we can’t even think about living without. However, what if you had to choose between Netflix or Spotify? Turns out, most people would give up Spotify.   How This Private Aviation Startup Found Its Niche in the Luxury Market A recent survey of more than 1,000 people asked what luxuries people could and couldn’t live without. Unsurprisingly, the first thing people were quick to give up was nice towels. However, when it came to travel, food delivery, Netflix, coffee and more, decisions became more difficult.  Overall and without much surprise, people categorized Wi-Fi and their smartphone as the top two “have to have” items. Coming in close behind were pets, a dryer and a nice mattress, which also ranked in the “have to have” category.When it comes to health and wellness, people also prioritized eating out and buying lunch over going to the gym. Between coffee or alcohol, a majority chose coffee. Related: Why T...